Founded in 1998 by music icon Sean “P. Diddy” Combs, Sean John quickly became a cultural force that took the fashion world by storm. Inspired by the extraordinary lifestyle of Diddy himself, Sean John’s impeccable design bridged the gap between menswear and streetwear long before it was trendy. In 2004, Sean John would be awarded the CFDA award followed by two prestigious Fifi Awards for Unforgivable and I AM KING! fragrances.